Licensing and Prices
As stated above Images are available for Rights Managed (RM) licensing (also known as Rights Controlled or Rights Protected or 'Traditional' licensing). This means the licensing of an image at any one time is specific to:
- type of use (editorial, advertising, corporate etc)
- medium (magazine, book, brochure, etc)
- final size of reproduction
- print run of medium (if applicable)
- language(s) and territory(ies) of distribution of medium
- duration of use required
The price for licensed use of a particular image will also depend to some extent on:
- the uniqueness (or otherwise) of the image
- degree of exclusivity of use required
- how high-profile the intended use is likely to be
Images are not available for 'Royalty Free (RF)' licensing (or for 'Multiple Use' licensing, or 'Flat-rate' use) and are generally licensed on a per use basis. Nonetheless, all uses are negotiable. The majority of the on-line images are Standard Rights Managed, available for a wide variety of uses, and for non-exclusive and exclusive use. A license for use of an image may be non-exclusive (Not Rights Protected) or exclusive (Rights Protected):

Non-exclusive (Not Rights Protected):
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The buyer must specify: intended use, media, size of final use, print run, territory and duration.
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The buyer pays a licence fee for each particular use of an image, but another buyer may also purchase and use the same image under the same type of licence and for the same kind of use at the same time.
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Pricing is based on intended use, media, size of final use, print run, duration and territory. The territorial pricing may be negotiable with regard to the specific country.
Exclusive (Rights Protected) :
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The buyer must specify: intended use, media, size of final use, print run, territory and duration.
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The buyer pays a licence fee for each particular use of an image, but may ensure that the same image is not used by their competitors by obtaining a degree of exclusivity for the intended use.
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Rights protection can be an advantage for high-profile projects such as ad campaigns and promotions.
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Pricing is based on intended use, media, size of final use, print run, duration and territory, and for this type of licence varies depending on the terms requested - typically licenses with exclusive terms may cost 20-30% more to guarantee exclusivity for a particular use.

